How Video Can Increase Your Sales
In today’s fast moving world, everyone is impatient. Their attention spans are incredibly low; internet users especially. When presented with even one page full of text, readers get bored, and lose concentration and interest. Visuals are much more effective when it comes to marketing. Videos especially can grab a viewer’s attention, converting them into customers.
Video is a great way to really grab a viewer’s attention. Where a block of text will have them scrolling right past, video will stop people in their tracks. Videos are easy to watch and understand, as well as being very memorable. People talk about and share videos they’ve seen, much more than any other form of advertising.
Videos are an easy way to pass on information. Shoppers like to be well informed about not only the products they are buying, but also the company they are buying from. With so many large, impersonal companies out there, videos can be a way for you to show the personality behind your business. This increases trust and loyalty, making people much more likely to make a purchase.
Whatever your product, a video is a great way to demonstrate it. Whether it’s a detailed technical guide, full of important information, or a video of style options for clothing, customers like to know as much as they can before they make a purchase. Video is a way for you to offer more than your competition.
Body language is a way of conveying a message without saying it. If customers see someone with positive, open body language talking about your business or product, they trust, without question or the need for explanation.
Videos are shared frequently, easily increasing your exposure and allowing you to reach a much wider audience. Include videos on your social media platforms to really get your business noticed.
There is so much you can do with videos, these are just some of the options available to you:
- Short clips
- Short films
- Character animation
- Animated films
- Animated infographics
- Music videos
These options can be used on your social media platforms, blog, website, TV, emails, and even in presentations. A video can easily be whatever you want it to be. A video allows you not only to inform or entertain, but to make people feel. A page of text will very rarely make someone laugh or cry, whereas a video can make this quite easy. It’s the building of this emotional connection that can really help to increase your sales, and build a loyal, trusting customer base.
It is estimated that in 2017 video will account for 67% of internet traffic. This is huge. If you would like to add videos to your website, blog or marketing campaign, but you’re not sure where to start, get in touch with Spiel Studios for some help and advice. Remember to have some fun with it, and try different things. With so many different options available to you, there’s no shortage as to what you can do with video marketing.